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PR: Proactive Relations, Not Public Relations

Posted On: November 16, 2021 by Essentially Women in: Business, Essential News, marketing

By Mandi Joyner, Director of Marketing and Communications, VGM & Associates A good public relations strategy should not just complement your marketing efforts but should be an integral part of them. As I write that sentence, I will admit, I am at fault for doing this—letting public relations get lost in the shuffle of marketing plans and efforts, even though it should be at the top of the list. Marketing focuses on selling and promoting, while public relations is not only a way for your company to educate on new offerings, but also a way to protect your brand and image. While development and execution of a marketing strategy is an entire article on its own, I want to focus on how to incorporate public relations, and how to do it well. Pull out your current marketing plan and identify where you have public relations. If you are thinking about this and looking at your plan and there isn’t any, don’t panic. Yes, I do believe a marketing plan should include PR, but

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