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Refocusing on the Business at Focus 2022

Posted On: May 10, 2022 by Essentially Women in: Business, Focus

Focus Conference held for the first time in person since 2020 After two years of being apart, Focus Conference 2022 was held in-person on May 1-3. Essentially Women members and vendor partners gathered at the Sheraton Sand Key Resort in Clearwater Beach, FL for education, networking, and re-energizing their businesses. Usually held in February, this was the first time since February 2020 that EW members and vendors have gathered together. “It was so good to meet together with everyone again face-to-face,” said Nikki Jensen, vice president of Essentially Women. “Meeting in person allows our members to really connect with each other and our vendor partners at a deeper level.” Each year, the Focus planning committee’s goal is to not only put on an educational and memorable event but to enhance the conference from the year before. This year’s conference featured both Retail Roundtables and a Vendor Connections event. Moderated by Rob Baumhover, director

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