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Minding the Customer Experience: In-Person, Online, and With Shipping
October 15, 2021
Categories: Retail
By Rob Baumhover, Director, VGM Retail Rob will be moderating our Retail Round Tables at Focus Conference 2022. For more on retail, make sure to attend Focus. Customers are your livelihood. You know this. And yes, it seems like a very basic statement. But often we forget just how important ONE customer can be—especially in today’s environment where one bad review online can easily impact your business's reputation in a matter of minutes, much more so than a positive comment,
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Spread the Word about Custom Breast Prosthesis During Breast Cancer Awareness Month
October 8, 2021
Categories: Breast Cancer, Custom Breast Prosthesis, Legislation
It's already mid-October, and your shop is probably decked out in pink with a flurry of activity from women shopping for their Breast Cancer Awareness Month (BCAM) shirts, pins, and gear. As people rush to run in a 5k benefit or ask what they can do to help further the cause, now is a great time to ask people to support the legislation that affects your patients and your business, including the Breast Cancer Patient Equity Act and the Lymphedema Treatment Act. Over 3.8 million women in the
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Treat Yourself as the CEO of Your Life: Introducing Coach Colene as the Focus Conference 2022 Keynote
October 8, 2021
Categories: Essential News, Focus, Human Resources
Want to be the CEO of Your Life? You’ll want to hear what keynote Coach Colene has to say at Focus 2022. Essentially Women is excited to introduce Colene Elridge, aka Coach Colene, as the keynote speaker for Focus Conference 2022. Colene Elridge will bring her decade-plus of HR experience to Focus Conference attendees. Known as “the fixer,” she helps organizations and leaders create better workplaces, productive teams, and aligned results. “Each year, our