Archive - November 2021

By Mandi Joyner, Director of Marketing and Communications, VGM & Associates A good public relations strategy should not just complement your marketing efforts but should be an integral part of them. As I write that sentence, I will admit, I am at fault for doing this—letting public relations get lost in the shuffle of marketing plans and efforts, even though it should be at the top of the list. Marketing focuses on selling and promoting, while public relations is not only a way for your

We are super excited for Focus Conference 2022! Each year, we try to offer something new to our attendees. This year, we are incredibly excited for two new workshops and our speakers. Whether you’re a business owner, office manager, mastectomy fitter, or lymphedema specialist, we have education that will help you professionally and personally. View the Education Schedule CEUs from ABC and BOC are available for the conference. Be sure to check session descriptions in the Education Schedule

Succession Planning   By Mark Higley, VP of Regulatory Affairs, VGM Government Relations Business succession planning is a series of logistical and financial decisions about who will take over your business upon retirement, death, or disability. The first step is to identify the ideal successor to take over your women’s health business, then determine the best selling arrangement. There are 4 common ways to transfer ownership of your business: Co-owner — Selling