Archive - November 2021

By Mandi Joyner, Director of Marketing and Communications, VGM & Associates A good public relations strategy should not just complement your marketing efforts but should be an integral part of them. As I write that sentence, I will admit, I am at fault for doing this—letting public relations get lost in the shuffle of marketing plans and efforts, even though it should be at the top of the list. Marketing focuses on selling and promoting, while public relations is not only a way for your

We are super excited for Focus Conference 2022! Each year, we try to offer something new to our attendees. This year, we are incredibly excited for two new workshops and our speakers. Whether you’re a business owner, office manager, mastectomy fitter, or lymphedema specialist, we have education that will help you professionally and personally. View the Education Schedule CEUs from ABC and BOC are available for the conference. Be sure to check session descriptions in the Education Schedule

Succession Planning Part 1: Ways to Transfer Ownership of Your Women’s Health Small Business By Mark Higley, VP of Regulatory Affairs, VGM Government Relations Note: “Part I” of this article was originally posted by Essentially Women (and follows below) in 2020.  By request, we have included additional important – and detailed - information to assist women’s health small business owners create an appropriate succession plan.   Business succession