Archive - December 2021

By Craig Douglas, VP, Payer and Member Relations, VGM & Associates Whether you realize it or not, DMEPOS companies today need to put a lot of strategy and thought behind their marketing efforts. You are likely marketing to a very diverse audience, so attempting to have one message that is effective for your entire audience, or to reach your entire audience through one method, is likely not going to be very effective. Even if you are trying to keep things as simple as possible, you still should

Every woman has her own unique breast cancer journey. Cheryl’s story is no different. Diagnosed in 2004 with early stage breast cancer on the right side, she underwent a lumpectomy, had radiation treatments, and was in remission for several years. However, in 2015, Cheryl was diagnosed with invasive breast cancer on the right side, which happens to be the same side where she had her mastectomy. During the course of chemo treatments, she kept getting infections at the incision site. The infections

The pandemic has made doing business harder than ever. But business isn’t all gloom and doom. There are strategies that you can implement that can help drive revenue. When’s the last time you evaluated your whole store experience, including employee experience, store aesthetic, your offering, and more?   The Retail Round Tables will discuss just that. Rob Baumhover, Director of VGM Retail, will be leading an interactive workshop that will cover the three pillars of a successful