Archive - June 2021

The Power of Plan B: Developing a Good Contingency Plan By Megan Matijevich, Manager Marketing Communications American Board for Certification in Orthotics, Prosthetics & Pedorthics If there’s one thing we’ve learned from the COVID-19 curveball that hit businesses worldwide was that everyone needs a plan B…or even a plan C or D. Fires, floods, and tornados are some of the events that often come to mind when discussing contingency plans, certainly not year-long

June 15, 2021 WASHINGTON, D.C. – U.S. Senators Tammy Duckworth (D-IL) and Lisa Murkowski (R-AK) today re-introduced legislation to ensure breast cancer patients and survivors who have experienced a mastectomy are able to access custom breast prosthetics under Medicare. The Breast Cancer Patient Equity Act of 2021 would provide coverage for custom fabricated breast prostheses—which, unlike other prosthetic devices, are not currently covered by Medicare—to

Originally featured in “VGM Playbook: Growing Your Business in Today's Environment" by VGM & Associates, Lindy Tentinger, President of VGM Forbin, explains the opportunity that asking your customers for feedback can have on business development and growth.  I don’t know about any of you, but I could write a book filled with all the one-liners I’ve heard from my parents over the years. Sometimes it was advice I didn’t want to take

Customers are your livelihood. You know this! And yes, seems like a very basic statement, but often we forget just how important ONE customer can be. Especially in today’s environment where one bad review online can easily impact your business’ reputation in a matter of minutes, much more so than a positive comment, unfortunately. This means that taking care of each and every one of your customers is of utmost importance and much like it is easier to keep an employee versus train one,

Time is a precious commodity that you cannot buy or get back. Sometimes it’s time to act and sometimes it’s time to be patient. Renee Firato’s cancer journey is all about time, taking your time, the timing of surgeries, and the timing of life events. As she was just about to graduate from high school, Renee had her wisdom teeth removed and did not recover well, which ended up leading to the discovery of acute myelogenous leukemia. Within one week of getting her port placed on