Archive - January 2022

Essentially Women’s Focus Conference is moving to May 1-3, 2022 Out of an abundance of caution, Focus Conference 2022 is moving from Feb. 5-7 to May 1-3, 2022. This change is to ensure the safety of all those involved and is expected to only occur this year. “The safety and health of our attendees, exhibitors, speakers, and staff is our key priority,” said Nikki Jensen, vice president of Essentially Women. “We have a responsibility to keep everyone safe as they learn

By Desiree Trimble, Client Strategy Director, Moxie For more than 25 years, I have been privileged to chat with many clients on a favorite topic of mine, branding. In that first “getting-to-know-you” meeting, I often ask the client, “What is your most valuable business asset?” And although I hope for it, I rarely hear the answer I’m longing for. Very few answer the question with, “My brand.” Next, I typically ask them what they think they need to

Meet Mark Higley to Discuss Succession Planning at Focus Conference!  The concept of succession planning is always a hot topic in the Essentially Women membership. This year at Focus Conference, we have a unique opportunity. Mark Higley, VP of Regulatory Affairs with VGM Government Relations will be available at Focus Conference for succession planning discussions. Mark has helped countless small business owners, like yourselves, over the years by providing guidance