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Getting Started in the Mother-Baby Market
August 24, 2022
Categories: Billing & Reimbursement, Breast Pumps
By Nikki Jensen, VP, Essentially Women Breastfeeding babies has been going on since the beginning of time. None of us would be here if our foremothers had not been able to breastfeed their children. That’s why it’s so strange to think of the “modern age” of breastfeeding to have only started in the mid-1990s. To clarify, we’re not referring to baby formula. We’re talking about breast pumps and a mother’s ability to pump at home—and what makes
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Essentially Women Launches Mother-Baby Program
August 23, 2022
Essentially Women (EW) has announced Lily, a new mother-baby program designed to help members grow their business in this fast-growing area of the women’s care industry. Named after the flower associated with femininity, love, and motherhood, Lily is focused on helping members support mothers and babies in every aspect, from pregnancy to new mom and beyond. This program offers products, services, and solutions to help members support women in all stages of motherhood.
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Emerging Technologies for 2022
August 22, 2022
Categories: Technology
By Jeremy Kauten, CIO, Senior VP of Information Technology, VGM Group, Inc. The onset of the pandemic in 2020 disrupted “business as usual” regarding technology. Technical teams across the globe released technology overnight to allow for changes in the environment. Work-from-home capacity increased. Virtual meetings became regular. And customer service was digitized. All this has changed technology expectations forever. Where do we go from here, and what does 2022 look like