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Registration is now open for Essentially Women’s Focus Conference. Focus Conference 2023 will be held Feb. 4-6, 2023, at the Sheraton Sand Key Resort in Clearwater Beach, FL.  “We are excited to bring Focus Conference back to the Sheraton Sand Key Resort in 2023,” said Nikki Jensen, vice president of Essentially Women. “We had so much positive feedback from our attendees last year on the location, education, and networking. Focus Conference 2023 is one that you won’t

It’s mid-September, and that means it’s time to start preparing your shop for Breast Cancer Awareness Month (BCAM) in October. Whether it be sponsoring or participating in events and fundraisers in your local community or making yourself the go-to source for information in your community by posting Breast Cancer Awareness Month-related posts, take advantage of this opportunity to ask for support of the legislation that affects your patients and your business, including the Breast Cancer

The global breast pump market size was valued at USD 1.84 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 8.3% from 2022 to 2030, according to Market Analysis Report by Grand View Research.   We want to help you take advantage of the growth in this market, as well as in additional areas related to breast pumps. There are additional items expecting and new moms may need that your business can and should be offering. Some are billable to insurance, while

By Nikki Jensen, VP, Essentially Women Breastfeeding babies has been going on since the beginning of time. None of us would be here if our foremothers had not been able to breastfeed their children. That’s why it’s so strange to think of the “modern age” of breastfeeding to have only started in the mid-1990s. To clarify, we’re not referring to baby formula. We’re talking about breast pumps and a mother’s ability to pump at home—and what makes

Essentially Women (EW) has announced Lily, a new mother-baby program designed to help members grow their business in this fast-growing area of the women’s care industry.    Named after the flower associated with femininity, love, and motherhood, Lily is focused on helping members support mothers and babies in every aspect, from pregnancy to new mom and beyond.  This program offers products, services, and solutions to help members support women in all stages of motherhood.

By Jeremy Kauten, CIO, Senior VP of Information Technology, VGM Group, Inc. The onset of the pandemic in 2020 disrupted “business as usual” regarding technology. Technical teams across the globe released technology overnight to allow for changes in the environment. Work-from-home capacity increased. Virtual meetings became regular. And customer service was digitized. All this has changed technology expectations forever. Where do we go from here, and what does 2022 look like

By Leah Homeister, Technical Project Manager, VGM Group, Inc. Change is inevitable, especially in the technology space. Adoption of technology doesn’t always happen as quickly as we would like. Whether it is incorporating new technology, such as e-prescribe, into your business or upgrading an existing system, full adoption is critical to get the full benefits of your investment. Create a Compelling Vision Even before the project kick-off, start planning for adoption. To get buy-in

By Nupura Kolwalkar, Chief Product Officer, Brightree What if I told you that you were making decisions the wrong way? Or, that you were leaving money on the table. You aren’t the only ones. In today’s business environment, gut instinct is not enough to remain competitive. Enter data-driven decision making (DDDM). Simply put, it’s “the process of using data to inform your decision-making process and validate a course of action before committing to it.” Providers

The mastectomy market continues to grow; however, there is still a huge need for additional providers of post-mastectomy supplies. Once thought of as a loss leader, mastectomy can be a profit center in your business. Demand for Post-Mastectomy Products Is High Breast cancer became the most common cancer globally as of 2021, accounting for 12% of all new annual cancer cases worldwide, according to the World Health Organization. In 2022, an estimated 287,850 new cases of invasive breast cancer

By Jay Bracken, CISSP, Information Security Officer, VGM Group, Inc. The landscape of cybersecurity is always evolving as new technologies come along and attackers become savvier. Going forward, we will continue to see some common cybersecurity trends from the last few years. However, there are some new threats on the horizon as well that we all need to be prepared for. With that in mind, let’s take a look at some of the biggest trends in cybersecurity for 2022. Ransomware: Quantity and