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Essentially Women’s Focus Conference is moving to May 1-3, 2022 Out of an abundance of caution, Focus Conference 2022 is moving from Feb. 5-7 to May 1-3, 2022. This change is to ensure the safety of all those involved and is expected to only occur this year. “The safety and health of our attendees, exhibitors, speakers, and staff is our key priority,” said Nikki Jensen, vice president of Essentially Women. “We have a responsibility to keep everyone safe as they learn

By Desiree Trimble, Client Strategy Director, Moxie For more than 25 years, I have been privileged to chat with many clients on a favorite topic of mine, branding. In that first “getting-to-know-you” meeting, I often ask the client, “What is your most valuable business asset?” And although I hope for it, I rarely hear the answer I’m longing for. Very few answer the question with, “My brand.” Next, I typically ask them what they think they need to

Meet Mark Higley to Discuss Succession Planning at Focus Conference!  The concept of succession planning is always a hot topic in the Essentially Women membership. This year at Focus Conference, we have a unique opportunity. Mark Higley, VP of Regulatory Affairs with VGM Government Relations will be available at Focus Conference for succession planning discussions. Mark has helped countless small business owners, like yourselves, over the years by providing guidance

By Craig Douglas, VP, Payer and Member Relations, VGM & Associates Whether you realize it or not, DMEPOS companies today need to put a lot of strategy and thought behind their marketing efforts. You are likely marketing to a very diverse audience, so attempting to have one message that is effective for your entire audience, or to reach your entire audience through one method, is likely not going to be very effective. Even if you are trying to keep things as simple as possible, you still should

Every woman has her own unique breast cancer journey. Cheryl’s story is no different. Diagnosed in 2004 with early stage breast cancer on the right side, she underwent a lumpectomy, had radiation treatments, and was in remission for several years. However, in 2015, Cheryl was diagnosed with invasive breast cancer on the right side, which happens to be the same side where she had her mastectomy. During the course of chemo treatments, she kept getting infections at the incision site. The infections

The pandemic has made doing business harder than ever. But business isn’t all gloom and doom. There are strategies that you can implement that can help drive revenue. When’s the last time you evaluated your whole store experience, including employee experience, store aesthetic, your offering, and more?   The Retail Round Tables will discuss just that. Rob Baumhover, Director of VGM Retail, will be leading an interactive workshop that will cover the three pillars of a successful

By Mandi Joyner, Director of Marketing and Communications, VGM & Associates A good public relations strategy should not just complement your marketing efforts but should be an integral part of them. As I write that sentence, I will admit, I am at fault for doing this—letting public relations get lost in the shuffle of marketing plans and efforts, even though it should be at the top of the list. Marketing focuses on selling and promoting, while public relations is not only a way for your

We are super excited for Focus Conference 2022! Each year, we try to offer something new to our attendees. This year, we are incredibly excited for two new workshops and our speakers. Whether you’re a business owner, office manager, mastectomy fitter, or lymphedema specialist, we have education that will help you professionally and personally. View the Education Schedule CEUs from ABC and BOC are available for the conference. Be sure to check session descriptions in the Education Schedule

Succession Planning Part 1: Ways to Transfer Ownership of Your Women’s Health Small Business By Mark Higley, VP of Regulatory Affairs, VGM Government Relations Note: “Part I” of this article was originally posted by Essentially Women (and follows below) in 2020.  By request, we have included additional important – and detailed - information to assist women’s health small business owners create an appropriate succession plan.   Business succession

By Rob Baumhover, Director, VGM Retail Rob will be moderating our Retail Round Tables at Focus Conference 2022. For more on retail, make sure to attend Focus. Customers are your livelihood. You know this. And yes, it seems like a very basic statement. But often we forget just how important ONE customer can be—especially in today’s environment where one bad review online can easily impact your business's reputation in a matter of minutes, much more so than a positive comment,