Business

It’s mid-September, and that means it’s time to start preparing your shop for Breast Cancer Awareness Month (BCAM) in October. Whether it be sponsoring or participating in events and fundraisers in your local community or making yourself the go-to source for information in your community by posting Breast Cancer Awareness Month-related posts, take advantage of this opportunity to ask for support of the legislation that affects your patients and your business, including the Breast Cancer

The global breast pump market size was valued at USD 1.84 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 8.3% from 2022 to 2030, according to Market Analysis Report by Grand View Research.   We want to help you take advantage of the growth in this market, as well as in additional areas related to breast pumps. There are additional items expecting and new moms may need that your business can and should be offering. Some are billable to insurance, while

Essentially Women (EW) has announced Lily, a new mother-baby program designed to help members grow their business in this fast-growing area of the women’s care industry.    Named after the flower associated with femininity, love, and motherhood, Lily is focused on helping members support mothers and babies in every aspect, from pregnancy to new mom and beyond.  This program offers products, services, and solutions to help members support women in all stages of motherhood.

By Leah Homeister, Technical Project Manager, VGM Group, Inc. Change is inevitable, especially in the technology space. Adoption of technology doesn’t always happen as quickly as we would like. Whether it is incorporating new technology, such as e-prescribe, into your business or upgrading an existing system, full adoption is critical to get the full benefits of your investment. Create a Compelling Vision Even before the project kick-off, start planning for adoption. To get buy-in

By Nupura Kolwalkar, Chief Product Officer, Brightree What if I told you that you were making decisions the wrong way? Or, that you were leaving money on the table. You aren’t the only ones. In today’s business environment, gut instinct is not enough to remain competitive. Enter data-driven decision making (DDDM). Simply put, it’s “the process of using data to inform your decision-making process and validate a course of action before committing to it.” Providers

The mastectomy market continues to grow; however, there is still a huge need for additional providers of post-mastectomy supplies. Once thought of as a loss leader, mastectomy can be a profit center in your business. Demand for Post-Mastectomy Products Is High Breast cancer became the most common cancer globally as of 2021, accounting for 12% of all new annual cancer cases worldwide, according to the World Health Organization. In 2022, an estimated 287,850 new cases of invasive breast cancer

By Jay Bracken, CISSP, Information Security Officer, VGM Group, Inc. The landscape of cybersecurity is always evolving as new technologies come along and attackers become savvier. Going forward, we will continue to see some common cybersecurity trends from the last few years. However, there are some new threats on the horizon as well that we all need to be prepared for. With that in mind, let’s take a look at some of the biggest trends in cybersecurity for 2022. Ransomware: Quantity and

Focus Conference held for the first time in person since 2020 After two years of being apart, Focus Conference 2022 was held in-person on May 1-3. Essentially Women members and vendor partners gathered at the Sheraton Sand Key Resort in Clearwater Beach, FL for education, networking, and re-energizing their businesses. Usually held in February, this was the first time since February 2020 that EW members and vendors have gathered together. “It was so good to meet together with everyone

By Brooke Kraft, Senior Talent Acquisition Specialist, VGM Group, Inc Everywhere we look, we see the signs: now hiring, help wanted, please be nice to the staff that did show up today (that one is my personal favorite and a good reminder). Our favorite restaurants, bars, and coffee shops are closed on Mondays and Tuesdays, menu items are limited, and our coworkers are leaving for possible greener pastures. Regardless of how you are internalizing the current labor market, you can likely relate

Focus Conference 2022 is all about taking a step away from working "in" the business to having an opportunity to work on the business. Nikki Jensen explains why you can't afford to miss Focus Conference, May 1-3, 2022 in Clearwater Beach, FL. Are you registered yet? Register Now! There's no doubt, the last two years have been hard for everyone. This means business managers and owners have spent a lot more time working on the day-to-day operations. Focus Conference