Business

The Power of Plan B: Developing a Good Contingency Plan By Megan Matijevich, Manager Marketing Communications American Board for Certification in Orthotics, Prosthetics & Pedorthics If there’s one thing we’ve learned from the COVID-19 curveball that hit businesses worldwide was that everyone needs a plan B…or even a plan C or D. Fires, floods, and tornados are some of the events that often come to mind when discussing contingency plans, certainly not year-long

Originally featured in “VGM Playbook: Growing Your Business in Today's Environment" by VGM & Associates, Lindy Tentinger, President of VGM Forbin, explains the opportunity that asking your customers for feedback can have on business development and growth.  I don’t know about any of you, but I could write a book filled with all the one-liners I’ve heard from my parents over the years. Sometimes it was advice I didn’t want to take

Customers are your livelihood. You know this! And yes, seems like a very basic statement, but often we forget just how important ONE customer can be. Especially in today’s environment where one bad review online can easily impact your business’ reputation in a matter of minutes, much more so than a positive comment, unfortunately. This means that taking care of each and every one of your customers is of utmost importance and much like it is easier to keep an employee versus train one,

Originally featured in “VGM Playbook: Growing Your Business in Today's Environment," Mike Isaacson, Senior VP of Business Development of VGM & Associates, discusses what five questions to ask yourself before you spend your personal, professional, or business capital on pursuing the “next big thing” to ensure you’re on the right path. As business owners and/or leaders, you are pulled in many different directions and wear multiple hats on a daily

Originally featured in “VGM Playbook: Growing Your Business in Today's Environment" by VGM & Associates, Nikki Jensen discusses how to grow your women's health business. You can access the full playbook here.  The women’s health market can be a rewarding, profitable, and worthwhile business. While there are many different paths to define women’s health, in this segment we define women’s health as serving the post-mastectomy patient. Checklist to Consider

During the recent Focus Conference, hosted by Essentially Women, Director of VGM Retail Rob Baumhover presented on product merchandising and coaching your retail staff. Speaking at conferences is only one way that VGM Retail works to educate you! Below is look at a section of Rob’s presentation.   Prior to VGM, Rob spent more than 20 years in the big box retails stores, and one of the questions he was consistently asked was, “What products should

Originally featured in “VGM Playbook: Forecasting 2021” by VGM & Associates, director of VGM Retail, Rob Baumhover, discusses the opportunity of developing an e-commerce platform to help businesses grow and become more profitable. You can access the full playbook here.  As the calendar turns to a new year, leaders spend time analyzing the good and bad that occurred during the previous one. They also evaluate opportunities they want to take on to help their business grow

Originally featured in “VGM Playbook: Forecasting 2021” by VGM & Associates, vice president of Essentially Women, Nikki Jensen, discusses how telehealth will most likely continue to be used in the women's health industry post-pandemic. You can access the full playbook here.  The past year has been hard. There was no guidebook to reference, and no amount of Google searching could have predicted the entirety of what 2020 would bring. This past year has also introduced us to

By: Brittney Gray, Founder and Owner, Revamped Beauty Revamped Beauty is a 501c3 public charitable organization in Birmingham, Alabama. Our mission is to empower men and women to live their most beautiful lives in the face of a breast cancer diagnosis by providing access to specialized medical equipment and services. Revamped Beauty works in our community to spread awareness of the obstacles that patients endure after receiving a breast cancer diagnosis. We focus on providing resources that help

We are excited to announce the latest installment of the Essential Advantage publication is now available! Available digitally, this publication reflects upon the latest news and updates that have been happening in the women's health industry.  This edition's focus is all about business best practices and how you can do business better! You can access this publication by logging into the myEW portal and clicking on the "Resources" tab.  Download your copy today!