Essential News

Originally featured in “VGM Playbook: Growing Your Business in Today's Environment," Mike Isaacson, Senior VP of Business Development of VGM & Associates, discusses what five questions to ask yourself before you spend your personal, professional, or business capital on pursuing the “next big thing” to ensure you’re on the right path. As business owners and/or leaders, you are pulled in many different directions and wear multiple hats on a daily

May 11, 2021 WASHINGTON — U.S. Representatives Judy Chu (CA-27) and Jackie Walorski (IN-2) today re-introduced legislation to ensure breast cancer patients and survivors who have experienced a mastectomy are able to access custom breast prosthetics under Medicare. The Breast Cancer Patient Equity Act would provide coverage for custom fabricated breast prostheses, the only human body part not currently covered by Medicare, to the more than 144,000 women who undergo mastectomies annually. “Breast

Mastectomy and reconstruction surgeries are not completed without risk to the patient. Approximately 33% of women who opt for breast reconstruction after a mastectomy have surgical complications and 20% require more surgery. Jamie Lee is one of these statistics. Diagnosed with breast cancer at the age of 33 as a wife and mother of two young children, Jamie decided she had a lot of life to live post-mastectomy. However, little did she know that a decision to try surgical breast reconstruction would

Essentially Women is excited to announce that the second quarter Digital Buyer’s Guide has been released. The latest edition can be downloaded here. We’ve curated content from our trusted vendor partners specific to seasonal disease states, industry events, trends, and quarterly planning. To help you plan ahead, the product news and special offers included can be used to prepare for your third quarter. Download Now “We are thrilled to showcase an even more robust offering

Originally featured in “VGM Playbook: Growing Your Business in Today's Environment" by VGM & Associates, Nikki Jensen discusses how to grow your women's health business. You can access the full playbook here.  The women’s health market can be a rewarding, profitable, and worthwhile business. While there are many different paths to define women’s health, in this segment we define women’s health as serving the post-mastectomy patient. Checklist to Consider

During the recent Focus Conference, hosted by Essentially Women, Director of VGM Retail Rob Baumhover presented on product merchandising and coaching your retail staff. Speaking at conferences is only one way that VGM Retail works to educate you! Below is look at a section of Rob’s presentation.   Prior to VGM, Rob spent more than 20 years in the big box retails stores, and one of the questions he was consistently asked was, “What products should

Jacqueline Cromity has been around breast prosthetics her entire life, but until you need them, you don’t understand the full impact they can make on a person’s life. Jacqueline’s story is one of perseverance. Not only does Jacqueline have a corporate career leading a team at Cisco, but she has a family, has three Survivor Friendly locations in N.C. and is still expanding. Survivor’s Friendly’s purpose is to create a one-stop-shop committed to improving the quality

Originally featured in “VGM Playbook: Forecasting 2021” by VGM & Associates, director of VGM Retail, Rob Baumhover, discusses the opportunity of developing an e-commerce platform to help businesses grow and become more profitable. You can access the full playbook here.  As the calendar turns to a new year, leaders spend time analyzing the good and bad that occurred during the previous one. They also evaluate opportunities they want to take on to help their business grow

Originally featured in “VGM Playbook: Forecasting 2021” by VGM & Associates, vice president of Essentially Women, Nikki Jensen, discusses how telehealth will most likely continue to be used in the women's health industry post-pandemic. You can access the full playbook here.  The past year has been hard. There was no guidebook to reference, and no amount of Google searching could have predicted the entirety of what 2020 would bring. This past year has also introduced us to

This year, Focus Conference is featuring both live and on-demand sessions. But what does that mean? If you can't make all the live sessions work with your schedule, can you watch them later? Yes, you can! Flexibility is one of the main advantages of this year's virtual conference. Nikki Jensen, VP of Essentially Women, recently sat down to answer some questions and give you the details on how Focus Conference will work this year. Your Focus Conference registration includes the