Essential News

The Power of Plan B: Developing a Good Contingency Plan By Megan Matijevich, Manager Marketing Communications American Board for Certification in Orthotics, Prosthetics & Pedorthics If there’s one thing we’ve learned from the COVID-19 curveball that hit businesses worldwide was that everyone needs a plan B…or even a plan C or D. Fires, floods, and tornados are some of the events that often come to mind when discussing contingency plans, certainly not year-long

Originally featured in “VGM Playbook: Growing Your Business in Today's Environment" by VGM & Associates, Lindy Tentinger, President of VGM Forbin, explains the opportunity that asking your customers for feedback can have on business development and growth.  I don’t know about any of you, but I could write a book filled with all the one-liners I’ve heard from my parents over the years. Sometimes it was advice I didn’t want to take

Customers are your livelihood. You know this! And yes, seems like a very basic statement, but often we forget just how important ONE customer can be. Especially in today’s environment where one bad review online can easily impact your business’ reputation in a matter of minutes, much more so than a positive comment, unfortunately. This means that taking care of each and every one of your customers is of utmost importance and much like it is easier to keep an employee versus train one,

Time is a precious commodity that you cannot buy or get back. Sometimes it’s time to act and sometimes it’s time to be patient. Renee Firato’s cancer journey is all about time, taking your time, the timing of surgeries, and the timing of life events. As she was just about to graduate from high school, Renee had her wisdom teeth removed and did not recover well, which ended up leading to the discovery of acute myelogenous leukemia. Within one week of getting her port placed on

Originally featured in “VGM Playbook: Growing Your Business in Today's Environment," Mike Isaacson, Senior VP of Business Development of VGM & Associates, discusses what five questions to ask yourself before you spend your personal, professional, or business capital on pursuing the “next big thing” to ensure you’re on the right path. As business owners and/or leaders, you are pulled in many different directions and wear multiple hats on a daily

May 11, 2021 WASHINGTON — U.S. Representatives Judy Chu (CA-27) and Jackie Walorski (IN-2) today re-introduced legislation to ensure breast cancer patients and survivors who have experienced a mastectomy are able to access custom breast prosthetics under Medicare. The Breast Cancer Patient Equity Act would provide coverage for custom fabricated breast prostheses, the only human body part not currently covered by Medicare, to the more than 144,000 women who undergo mastectomies annually. “Breast

Mastectomy and reconstruction surgeries are not completed without risk to the patient. Approximately 33% of women who opt for breast reconstruction after a mastectomy have surgical complications and 20% require more surgery. Jamie Lee is one of these statistics. Diagnosed with breast cancer at the age of 33 as a wife and mother of two young children, Jamie decided she had a lot of life to live post-mastectomy. However, little did she know that a decision to try surgical breast reconstruction would

Essentially Women is excited to announce that the second quarter Digital Buyer’s Guide has been released. The latest edition can be downloaded here. We’ve curated content from our trusted vendor partners specific to seasonal disease states, industry events, trends, and quarterly planning. To help you plan ahead, the product news and special offers included can be used to prepare for your third quarter. Download Now “We are thrilled to showcase an even more robust offering

Originally featured in “VGM Playbook: Growing Your Business in Today's Environment" by VGM & Associates, Nikki Jensen discusses how to grow your women's health business. You can access the full playbook here.  The women’s health market can be a rewarding, profitable, and worthwhile business. While there are many different paths to define women’s health, in this segment we define women’s health as serving the post-mastectomy patient. Checklist to Consider

During the recent Focus Conference, hosted by Essentially Women, Director of VGM Retail Rob Baumhover presented on product merchandising and coaching your retail staff. Speaking at conferences is only one way that VGM Retail works to educate you! Below is look at a section of Rob’s presentation.   Prior to VGM, Rob spent more than 20 years in the big box retails stores, and one of the questions he was consistently asked was, “What products should