Focus

Focus Conference 2023 took place from Feb. 4-6, 2023, and Essentially Women was so delighted at the high levels of energy, excitement, and engagement among all the attendees, exhibitors, and speakers. The apparent sense of “normalcy” was certainly felt, something that hasn’t happened since before the pandemic. From the spot-on education sessions to an immersive exhibit hall and amazing networking and social events, EW truly feels that attendees learned best practices for growing

Patsy Taylor was named the EW Ruth Addison Award of Excellence 2023 winner on Feb. 5, 2023, during a special ceremony at Focus Conference. Taylor, a former respiratory therapist, was thrust into the women’s health industry after two of her four sisters were diagnosed with breast cancer. They had a difficult time finding a place for a breast prosthesis fitting. After experiencing a fitting that was more like a medical procedure with one bra option and one prosthetic option, she opened her

Focus 2023 is almost here, and we are looking forward to hosting you again from Feb. 4-6, 2023 at the Sheraton Sand Key Resort in Clearwater Beach, FL. You CANNOT afford to miss this year’s conference, which includes:  11 education sessions offering up to 14.0 CEUs through ABC, including 5.25 scientific CEUs and up to 19 CEUs through BOC, including up to 6.25 scientific CEUs.  Networking opportunities with other Essentially Women members, presenters, and exhibitors

Essentially Women is excited to announce the three finalists for the 2023 Ruth Addison Award of Excellence. This year’s finalists are Carol Poole, owner of A New You Pink Boutique in Brandon, FL; Patsy Taylor, Former Boutique Coordinator, Magnolias Breast Health Boutique, Augusta, GA; and Ramona Hertzell, CFm and owner of Second to Nature Boutique in Greensboro, NC.   Finalists were selected from a deep pool of nominees by the Ruth Addison Award of Excellence nomination committee.

This article was originally featured in HME News. Gone are the days when diversification for a women’s health boutique meant simply adding swimwear and wigs.   These days, providers have a lot more opportunities to cross-sell products and services for a host of women’s health concerns, and the upcoming Focus Conference will show attendees how, says Nikki Jensen.  “The pandemic brought to light the importance of diversification,” said Jensen, vice president

Mastectomy fitters and others in the women’s health industry are always looking for CEUs. There is no better place to earn those CEUs than at Focus: The EW Conference! With the opportunity to earn both scientific and business CEUs with education tailored to you, the educational sessions offered will not only help you improve your business but gain valuable insight to help you adjust to our ever-changing healthcare industry.   Participants have the chance to earn several CEUs through

Focus: The EW Conference is the premier conference for education, networking, and hospitality for women’s health providers. Why attend? Listen to what Nikki Jensen, VP of Essentially Women, has to say!  Education Schedule                                    Register Now Don’t wait! Save $75 when you

Every year, Focus: The EW Conference offers the attendees a premier lineup of educational sessions designed specifically for mastectomy and women's health service providers. Focus 2023, which will be held Feb. 4-6 at the Sheraton Sand Key Resort in Clearwater Beach, FL, offers streamlined education so attendees can experience it all and attend each education session.   By popular request, EW is also offering more scientific educational sessions. Here are some of the topic highlights:    Breast

Nominations Are Open for the EW Ruth Addison Award! Do you know a woman who has made a significant impact in her company, community, and the women’s health industry? Nominate her for the EW Ruth Addison Award of Excellence! Nominations are open through Nov. 30. The winner will be announced during a ceremony before the keynote speaker at Focus Conference. "There are so many deserving women in the women’s health industry. This award provides recognition and visibility to excellent

Registration is now open for Essentially Women’s Focus Conference. Focus Conference 2023 will be held Feb. 4-6, 2023, at the Sheraton Sand Key Resort in Clearwater Beach, FL.  “We are excited to bring Focus Conference back to the Sheraton Sand Key Resort in 2023,” said Nikki Jensen, vice president of Essentially Women. “We had so much positive feedback from our attendees last year on the location, education, and networking. Focus Conference 2023 is one that you won’t