marketing

By Desiree Trimble, Client Strategy Director, Moxie For more than 25 years, I have been privileged to chat with many clients on a favorite topic of mine, branding. In that first “getting-to-know-you” meeting, I often ask the client, “What is your most valuable business asset?” And although I hope for it, I rarely hear the answer I’m longing for. Very few answer the question with, “My brand.” Next, I typically ask them what they think they need to

By Craig Douglas, VP, Payer and Member Relations, VGM & Associates Whether you realize it or not, DMEPOS companies today need to put a lot of strategy and thought behind their marketing efforts. You are likely marketing to a very diverse audience, so attempting to have one message that is effective for your entire audience, or to reach your entire audience through one method, is likely not going to be very effective. Even if you are trying to keep things as simple as possible, you still should

By Mandi Joyner, Director of Marketing and Communications, VGM & Associates A good public relations strategy should not just complement your marketing efforts but should be an integral part of them. As I write that sentence, I will admit, I am at fault for doing this—letting public relations get lost in the shuffle of marketing plans and efforts, even though it should be at the top of the list. Marketing focuses on selling and promoting, while public relations is not only a way for your