Social Media

Last March when the COVID-19 pandemic hit, we thought it could last a long time, but we all hoped it would be over by October. Unfortunately, that’s not the case. We are still in the midst of a public health emergency (PHE) and we are coming up on what is typically our busiest season, Breast Cancer Awareness month and the fourth quarter. Many of your typical charity events, awareness walks/runs, and in-store events will either look different or be canceled altogether. However, many

By: Beth Cox Hollingsworth, Director of Operations, VGM Marketing As business owners and leaders, what is your personal mission or brand? Is it your mission to connect with community members through service? Your store gives women a place where they feel supported, can learn about new solutions, and hopefully, feel less alone. You work hard to build strong in-person relationships, and I’ll bet it shows. Now, have you considered bottling up all that you offer—your expertise, unique

In today's world, many businesses utilize social media to market themselves and to better communicate with their current and potential customers. However, it is possible to commit a HIPAA violation when using social media according to a recent article from HME News.  It is essential for healthcare providers to ensure that their patient health information is protected and secured, especially when using social media. In this article, a few guidelines are spelled out to prevent

Georgia Bulldog fans showed support over the weekend for their opponent's coach, Blake Anderson, football coach for Arkansas State. Anderson's wife, Wendy, passed away from breast cancer last month after a two-year battle. After taking a leave of absence after his wife died, Anderson came back to coaching last week. The Bulldog crowd hosted a 'pink out' to honor Wendy at their game on Saturday. A Bulldogs Fighting Breast Cancer Twitter account started the movement and posted

By: Beth Cox Hollingsworth, Director of Operations, VGM Marketing In a time when we are connected more than ever by cellphones and social media, many people feel a distinct disconnection. We are living in a time where extremes draw great attention, from the Kardashians to Kanye via tweet or the 24-hour news cycle. The speed and quantity of stories that reach us has multiplied rapidly, each one vying for our attention and causing emotional reactions that cloud our vision. If you feel this disconnect,

As you plan out your activities for Breast Cancer Awareness month, have you planned out your social media posts? Scheduling your social media posts allows you the convenience of getting the work done ahead of time and knowing that you will continue to have a presence, even in your busiest month. If you haven’t already preplanned your posts or are looking to post more often to keep in front of your audience, don’t worry. We have you covered! Essentially Women has created some posts

Traditional DME marketing relies heavily on print collateral to reach new customers, but digital channels can be very beneficial in customer acquisition. Though the average DME customer may skew older than the general population it would be a mistake to assume that senior consumers aren’t on the internet! The PEW Research Center reports that 67% of seniors over 65 use the internet and 42% of seniors own smartphones (this number is much higher for more affluent seniors) – up from 18% only

Facebook has recently agreed to meet with anti-censorship campaigners regarding their policy regarding artistic nudity. The #WeTheNipple campaign was co-organized by National Coalition Against Censorship (NCAC) and a renowned American artist, Spencer Tunick. Their publicity stunt on June 2, 2019 included 125 naked demonstrators that used images of men's nipples to cover their genitalia, in protest of Facebook's censorship policies. Facebook had agreed to meet with the NCAC and other stakeholders. Facebook

June 4, 2019 marks the 100th anniversary of the 19th Amendment being passed by Congress. Suffragettes changed the course of history because they fought for the right to vote. This battle was not won overnight; it took over 100 years of persistence to affect change. Suffragettes were told that the battle was not worth the fight or that it was too radical of a change. Most of us cannot imagine a world without being able to perform this simple civic duty. The Breast Cancer Patient Equity Act was

This month, the Let Her Decide campaign is focused on growing our audience on Facebook. The bigger the audience, the more reach we have and the more impactful our message will be. In two days alone, we were able to gain over 500 likes. How did we do it? What’s our secret sauce? It’s all about the people you already know and your own social network! Your social network already knows what you do for a living, so why not ask them to support your cause? To increase our following, we