Exciting Educational Sessions at Focus 2020

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Focus 2020 is right around the corner, and there are so many exciting educational opportunities for attendees. From two amazing keynote speakers to sessions covering topics like billing and reimbursement, business operations and best practices, the anatomy of a custom breast prosthesis and more, attendees are sure to receive key takeaways to help improve their business and keep up with this ever-changing women’s health industry. 

Attendees can receive up to 10.75 Category I credits from ABC and up to 16.75 CEUs-scientific and business from BOC. 

Below is a break down of all the sessions planned for Focus. For more information about these sessions, including continuing education credit for each, please visit focus.essentiallywomen.com/education-schedule

Sunday, February 9

Keynote: Breast Surgery for the Mastectomy Fitter with Regina Hampton, MD, FACS, CMF 

As innovation in breast care, cancer and surgery continues, many advancements have positively impacted the industry. This session will provide an update to the latest in breast cancer research and treatment. An overview of current breast cancer surgery practices to improve the mastectomy fitter’s knowledge will be covered. 

Minimum Metrics for Maximum Efficiency with Miriam Lieber 

What metrics or goals is your business tracking to gauge your success? This session will discuss key metrics and key performance indicators that contribute to bottom line efficiencies in your business. 

The Anatomy of a Custom Breast Prosthesis with Nikki Giamarino 

This interactive session will go through the creation of a custom breast prosthesis step-by-step. Common patient scenarios of post-surgical complications, individual skin tones, anatomical features where a custom prosthesis would be appropriate will be discussed. 

Legislative Update and Networking Lunch with Nikki Jensen 

Back by popular demand, participate in a small group discussion about reimbursement, social media, Medicare questions, payer contracting, leadership, advocacy, credentialing and more. Nikki Jensen will also provide an update on legislation that matters to you, including the Breast Cancer Patient Equity Act, the Lymphedema Treatment Act and the Wig Bill. 

Better Fitting Custom Garments with New Lymphedema Scanning Technology Delivers Enhanced Treatment Results with Bryan Groleau, COTA/L, CLT-LANA, WCC  

New scanning technology was recently developed to be used with custom lymphedema garments. Learn about lymphedema, proper garment selection and get hands-on experience with this new technology. 

CBD 101: What is CBD and Should I Sell It? With Greg McGough 

CBD is one of the hottest trends in the industry. Learn about what CBD is, differences between CBD and THC, how to select a vendor, and how to sell it in your business. 

Monday, February 10 

Introduction and Keynote: The Emotional Impact of Caring: Self-Awareness & Professional Burnout with Julie Larson 

Professional caregivers are not immune to the mental, emotional, and physical impact of working with cancer survivors and their families. This interactive session will help you develop a mindset of wellness to protect from burnout, challenge you to set intentions for each day, and allow you to reflect on the personal values that drew you to this work. 

Marketing Best Practices Panel Discussion with Lindy Tentinger 

Many companies operate with a small staff and marketing initiatives are too often placed on the “maybe someday list.” Other companies do not allocate enough money to support marketing efforts that potentially increase their overall revenues. Join us for a conversation about successful marketing strategies and techniques from a variety of perspectives. 

Causes of Hair Loss Among Women

Hair loss in women is more prevalent than ever these days. The fact of the matter is hair loss is not life-threatening; however, it is life-altering.  This session will review medical conditions that cause hair loss, such as hormonal imbalances, cancer treatments, and the types of Alopecia.  It is important to create awareness and understanding to allow professionals caring for women to assist with scalp and hair health.   At the end of this session, participants will have a deeper understating of the difference between hair loss among men vs. women, and why it is important to know the difference.  Healthy Scalp = Healthy hair.

Problems and Solutions with Reimbursement and Payer Contracts with Ronda Buhrmester and Craig Douglas 

Ronda and Craig will conduct a reimbursement analysis of the most common misconceptions about documentation and billing that have become habit through lack of clear guidance and using old techniques because that is how things were always done. Arm yourself with the necessary tools to ensure you will receive timely and accurate reimbursement for qualified customers. 

Purpose Driven Retail Workshop with John Benitez

With various retail options available, your customers expect a positive and healthy marketing message to propel them forward in their recovery. This interactive session will discuss the products, customer experience, financials and marketing efforts you can use within your boutiques to promote an overall wellness concept to increase your bottom line. 

The conference has been approved for continuing education credits through the Board of Certification/Accreditation (BOC) and American Board for Certification in Orthotics, Prosthetics & Pedorthics (ABC). For full course details, visit focus.essentiallywomen.com.


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