Five Things Retailers Need to Know About Millennials and Baby Boomers

Home Blog Five Things Retailers Need to Know About Millennials and Baby Boomers

If mobile apps and e-commerce are on the rise, how can retailers bring their customers back into their traditional brick-and-mortar stores? To better understand the digital and in-store shopping habits of young Millennials (18-24) and Baby Boomers (55-64), Aruba, a Hewlett Packard Enterprise company, conducted a global study of more than 350 shoppers. Based on the response, Millennials use retail mobile apps significantly more than Boomers but also are more attracted to brands with loyalty apps and were less cost-conscious than their elder counterparts. 

Five facts for retailers to understand about their customers include: 

  1. Everyone is loyal, but some are more loyal than others. 
  2. It’s all about the in-app features. 
  3. It’s not if they have it, it’s about how often they use it. 
  4. No sales associate? There’s an app for that. 
  5. To eat out or to eat in, that is the question. 

By understanding your customers’ habits and needs, whether they are Millennials or Baby Boomers, retailers can create a personalized and efficient shopping experience that will keep their customers loyal. 

Click here to read the full article from CSA

0 comments

Back to Top